İstanbul Kahve Akademisi's Digital Transformation Story

İstanbul Kahve Akademisi is a brand that started with a passion for coffee and was established with the aim of providing high-quality education to coffee enthusiasts. Opening its doors to those interested in barista training and gaining in-depth knowledge about coffee, the academy has proven its success in this field. Over time, it expanded its mission to spread coffee culture by including coffee and equipment sales within its operations. Moving beyond being just an educational institution, İstanbul Kahve Akademisi is steadily progressing toward becoming a comprehensive platform that meets all the needs of coffee lovers.

What Was the Problem?

Initially founded to provide barista and coffee training, İstanbul Kahve Akademisi later incorporated coffee and equipment sales. However, the brand's digital infrastructure was insufficient in this area. With a non-user-friendly website and inadequate social media content, sales were quite low. Additionally, no marketing efforts were being made, and social media accounts were managed with weak creative content.

Services We Provided to the Brand:

• Website Redesign and User-Focused Enhancement


• Social Media Management


• Production


• Digital Marketing

1. Website Redesign and User-Focused Enhancement

The website of İstanbul Kahve Akademisi, with its non-user-friendly structure, made it difficult for visitors to shop. To solve this issue, we redesigned the website to improve user experience. The new design offers a simple and clear interface, making it easy for users to find and purchase products. With SEO optimizations, the website also ranked higher in search engines, reaching a broader audience.

2. Social Media Management

Social media is critical for engaging with the brand’s target audience and increasing brand awareness. As Brainy Studio, we redefined and implemented the social media strategies for İstanbul Kahve Akademisi. By producing high-quality content, product promotions, marketing-focused content, reels, posts, and stories, we increased the interaction on social media accounts. This allowed the brand to achieve a more professional and attractive presence on social media.

3. Production

We created monthly content plans according to the brand’s needs and carried out content shoots based on these plans. Through professional photos and videos, we ensured that the products and the brand were promoted in the best possible way. These contents were used on both the website and social media accounts, enhancing the brand’s visual quality and appeal.

4. Digital Marketing

We increased İstanbul Kahve Akademisi’s online sales through digital marketing strategies. By utilizing Meta Ads, Google Ads, and Klaviyo (Email Marketing) tools, we conducted sales-focused advertising campaigns. Through these campaigns, the brand became known not just as an educational institution but also for its packaged coffee and equipment sales. Targeted ads helped expand the customer base and significantly boosted sales.

Results

Thanks to the services provided by Brainy Studio, İstanbul Kahve Akademisi successfully completed its digital transformation. The user-friendly website and effective social media strategies increased brand awareness and significantly boosted online sales. Through digital marketing campaigns, the brand moved beyond just being an educational institution, also standing out in packaged coffee and equipment sales.