Parlak Restaurant 1954 – The Digital Success and Transformation of a Historic Restaurant

Parlak Restaurant 1954 is a well-established venue in the heart of Antalya, offering a unique culinary experience by combining traditional Turkish cuisine with modern touches. Founded in 1954 and passed down through generations, this restaurant has become renowned and beloved for its quality service and delicious food over the years. It is also a significant brand in Antalya's culinary culture, as well as its cultural and historical fabric. Having received prestigious gastronomic awards such as Gault & Millau and played a vital role in gastronomy events in Antalya, Parlak Restaurant elevated its visibility and quality to a new level with the 360-degree services provided by Brainy Studio.

What Was the Problem?

For years, Parlak Restaurant 1954 was recognized as one of the leading restaurants in Antalya. However, the changing world and the digitalization of customer habits made it challenging for the restaurant to reach new audiences. The restaurant wanted to attract the interest of the younger generation without losing its loyal customer base and expand the Parlak culture by blending these two customer groups.

Our Services Provided:

• Website Design


• Social Media Management


• Production


• Location Account Moderation


• Digital Marketing

Website Design

The website we created for Parlak Restaurant 1954 is equipped with a user-friendly interface and stunning visuals. We developed a structure that makes it easy for customers to learn about the restaurant and make reservations. Thanks to SEO optimizations, the website ranks high on search engines, reaching a large-scale target audience.

Social Media Management

Social media is a crucial platform for Parlak Restaurant to interact with its target audience and increase brand awareness. At Brainy Studio, we developed and executed social media strategies. While growing our customer base with regular impactful posts, we maintained the loyalty of long-term customers and effectively managed customer feedback by utilizing the restaurant’s social media accounts.

Production

We provided professional production services to meet the restaurant’s visual and video content needs. High-quality photos and videos best reflected the restaurant’s delicious dishes and historic ambiance.

Location Account Moderation

We managed Parlak Restaurant’s Google My Business, Yandex Maps, Apple Maps, and TripAdvisor accounts, which are essential for tourists. By quickly and effectively responding to customer feedback, we increased customer satisfaction and the number of positive reviews.

Digital Marketing

We boosted the restaurant’s online visibility with awareness and engagement ads on Meta platforms. Through Google Ads, we successfully connected Parlak with its potential target audience and increased customer traffic.

Results

With the digital services provided, Parlak Restaurant 1954 significantly increased its customer base and satisfaction. SEO optimizations and effective social media management boosted brand awareness, allowing the restaurant to maintain its loyal customer base while reaching new audiences.